/* ───── pricing ───── */
.pricing-note{font-size:clamp(15px,1.25vw,17px);color:var(--grey);line-height:1.6;max-width:54ch;margin:calc(-1 * clamp(20px,2.4vw,32px)) 0 clamp(30px,3.4vw,44px)}
.pricing-note b{color:var(--ink);font-weight:600}
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--hair);border:1px solid var(--hair)}
.tier{background:var(--panel);padding:clamp(26px,2.8vw,38px);position:relative;display:flex;flex-direction:column}
.tier .t-name{font-weight:680;font-stretch:108%;font-size:19px;letter-spacing:.04em;text-transform:uppercase;color:var(--ink);margin-bottom:14px;display:flex;align-items:center;gap:10px}
.tier .t-name .t-ic{color:var(--blue);line-height:0}
.tier .t-name .t-ic svg{display:block;width:19px;height:19px;overflow:visible}
.tier .t-incl{margin-top:20px;font-size:12.5px;font-weight:600;color:var(--blue);display:flex;align-items:center;gap:8px}
.tier .t-incl .ti-plus{flex:none;width:17px;height:17px;border:1px solid var(--blue);display:inline-flex;align-items:center;justify-content:center;font-size:12px;line-height:1}
.tier .t-incl + ul{margin-top:12px}
.tier .t-price{font-weight:660;font-stretch:110%;font-size:clamp(29px,2.7vw,40px);letter-spacing:-.03em;font-variant-numeric:tabular-nums;line-height:1}
.tier .t-price small{font-size:13px;color:var(--grey);font-weight:500;letter-spacing:0;font-stretch:100%}
.tier ul{list-style:none;margin-top:22px;display:grid;gap:12px}
.tier li{font-size:14px;color:#57574F;padding-left:20px;position:relative;line-height:1.7}
.tier li::before{content:"";position:absolute;left:0;top:.62em;width:9px;height:1px;background:var(--blue)}
.tier .t-spec{margin-top:20px;border:1px solid var(--hair);background:var(--blue-tint,rgba(15,71,228,.04));padding:14px 15px 13px}
.tier .ts-top{display:flex;justify-content:space-between;align-items:baseline;gap:10px;flex-wrap:wrap}
.tier .ts-label{font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--grey)}
.tier .ts-vol{font-weight:660;font-stretch:108%;font-size:22px;letter-spacing:-.02em;color:var(--ink);font-variant-numeric:tabular-nums;white-space:nowrap}
.tier .ts-vol small{font-size:12.5px;font-weight:500;color:var(--grey);margin-left:2px;letter-spacing:0;font-stretch:100%}
.tier .ts-bar{display:flex;gap:4px;margin:11px 0;align-items:center}
.tier .ts-bar i{height:6px;flex:1;background:var(--hair-soft,rgba(20,20,20,.08))}
.tier .ts-bar i.on{background:var(--blue)}
.tier .ts-bar .ts-plus{flex:none;font-family:var(--mono);font-size:12px;font-weight:500;color:var(--blue);line-height:1}
.tier .ts-eq{display:flex;flex-wrap:wrap;gap:6px;align-items:center}
.tier .ts-chip{border:1px solid var(--hair);background:var(--panel,#fff);padding:5px 10px;font-size:13.5px;color:var(--ink);line-height:1.5}
.tier .ts-or{font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--grey-soft,var(--grey))}
.tier .ts-eqtxt{font-size:13px;color:#57574F;line-height:1.65}
.tier .ts-note{margin-top:10px;font-size:13px;font-weight:600;color:var(--blue);line-height:1.55}
.tier .t-spec + ul{margin-top:16px}
.custom-band{margin-top:14px;border:1px solid var(--hair);background:var(--panel);padding:20px 22px 18px}
.cb-head{display:flex;align-items:baseline;gap:12px;flex-wrap:wrap;margin-bottom:14px}
.cb-label{font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--blue)}
.cb-title{font-weight:700;font-size:15px;color:var(--ink);letter-spacing:.01em}
.cb-items{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:760px){.cb-items{grid-template-columns:1fr;gap:14px}}
.cb-item{font-size:13px;color:#57574F;line-height:1.75}
.cb-item b{display:block;color:var(--ink);font-weight:600;font-size:13.5px;margin-bottom:4px}
.cb-foot{margin-top:18px;padding-top:14px;border-top:1px solid var(--hair);display:flex;gap:8px 22px;flex-wrap:wrap;font-size:13px;color:#57574F}
.cb-foot span{display:inline-flex;align-items:center;gap:8px}
.cb-foot i{width:5px;height:5px;background:var(--blue);flex:none}
.tier.hot{outline:2px solid var(--blue);outline-offset:-2px;z-index:1}
.tier.hot{box-shadow:0 26px 54px -32px rgba(15,71,228,.5);padding-top:clamp(32px,3.4vw,46px);padding-bottom:clamp(32px,3.4vw,46px)}
.tier .hot-tag{position:absolute;top:0;right:0;background:var(--blue);color:#fff;font-family:var(--mono);font-size:9.5px;letter-spacing:.14em;text-transform:uppercase;padding:6px 11px}
.tier .t-sub{font-size:13.5px;color:var(--grey);margin:-6px 0 16px;line-height:1.45}
.tier .t-cta{margin-top:auto;align-self:stretch;display:inline-flex;align-items:center;justify-content:center;gap:9px;padding:13px 20px;font-weight:600;font-size:13.5px;letter-spacing:.01em;transition:background .2s,border-color .2s,color .2s}
.tier ul{margin-bottom:24px}
.tier .t-cta::after{content:"→";transition:transform .25s}
.tier .t-cta:hover::after{transform:translateX(4px)}
.tier .t-cta.fill{background:var(--ink);color:var(--bg)}
.tier .t-cta.fill:hover{background:var(--blue)}
.tier .t-cta.line{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.tier .t-cta.line:hover{border-color:var(--blue);color:var(--blue)}
.market{margin-top:clamp(40px,4.4vw,60px);border:1px solid var(--hair);background:var(--panel)}
.market-head{padding:13px 22px;border-bottom:1px solid var(--hair);font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--grey)}
.m-row{display:grid;grid-template-columns:1.25fr 1fr 1fr;gap:20px;padding:20px 22px;border-bottom:1px solid var(--hair);font-size:13.5px;align-items:baseline}
.m-row:last-child{border-bottom:none}
.m-row .m-who{font-weight:600;color:var(--ink);display:flex;align-items:baseline;gap:9px}
.m-row .m-cost{font-variant-numeric:tabular-nums;color:var(--grey)}
.m-row .m-note{color:var(--grey);font-size:12.5px;line-height:1.5}
.m-row.me{background:var(--blue-tint);box-shadow:inset 3px 0 0 var(--blue)}
.m-row.me .m-who{color:var(--blue)}
.m-row.me .m-cost{color:var(--ink);font-weight:600}
.m-row .m-flag{color:var(--blue);line-height:0;flex:none;align-self:center}
.m-row .m-flag svg{display:block;width:13px;height:13px}
.fineprint{font-size:12px;color:var(--grey);margin-top:20px;line-height:1.65;max-width:80ch}
@media(max-width:860px){
  .tiers{display:flex;grid-template-columns:none;gap:0;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;scrollbar-width:none}
  .tiers::-webkit-scrollbar{display:none}
  .tier{flex:0 0 85%;scroll-snap-align:center;border-right:1px solid var(--hair)}
  .tier:last-child{border-right:0}
  .tier.hot{outline-offset:-2px;box-shadow:none}
  .m-row{grid-template-columns:1fr;gap:5px}
  .m-row .m-cost,.m-row .m-note{padding-left:0}
}

/* ───── about ───── */
.about{display:grid;grid-template-columns:210px 1fr;gap:clamp(28px,3vw,48px);align-items:start}
.about-id{position:relative}
.about-id .pf{width:clamp(116px,12vw,150px);aspect-ratio:1;border-radius:50%;overflow:hidden;margin-bottom:22px;box-shadow:0 1px 0 rgba(255,255,255,.04) inset,0 8px 28px rgba(0,0,0,.28);border:1px solid rgba(255,255,255,.09)}
.about-id .pf img{width:100%;height:100%;object-fit:cover;object-position:center 16%;display:block}
.about-id .nm{font-weight:660;font-stretch:110%;font-size:clamp(25px,2.4vw,31px);letter-spacing:-.024em}
.about-id .jp{font-size:14px;color:var(--grey);margin-top:7px}
.about-id .loc{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--grey);margin-top:22px;display:flex;align-items:center;gap:9px}
.about-id .loc::before{content:"";width:5px;height:5px;background:var(--blue);flex:none}
.about-body{max-width:680px}
.about-body p{color:var(--grey);margin-bottom:20px;font-size:15.5px;line-height:1.8}
.about-body p:last-child{margin-bottom:0}
.about-body strong{color:var(--ink);font-weight:600}
.about-body .lead{font-size:clamp(18px,1.55vw,20px);line-height:1.55;color:var(--ink);font-weight:460;font-stretch:104%;letter-spacing:-.005em;margin-bottom:20px}
@media(max-width:760px){
  .about{grid-template-columns:1fr;gap:24px}
  .about-id{display:flex;align-items:center;gap:18px}
  .about-id .pf{width:84px;margin-bottom:0;flex:none}
  .about-meta{flex:1;min-width:0}
  .about-id .loc{margin-top:10px}
}
.about-meta{min-width:0}

/* ───── contact ───── */
.contact{border-bottom:none;background:var(--ink);color:var(--bg)}
.contact h2{color:var(--bg);max-width:18ch}
.contact h2 .b{color:var(--blue)}
.contact .sec-head{margin-bottom:clamp(24px,2.7vw,40px)}
.contact p{color:rgba(252,252,250,.58);max-width:48ch;margin-top:22px;font-size:15.5px;line-height:1.72}
.contact .btn{background:var(--blue);margin-top:40px}
.contact .btn:hover{background:#0C3AC0}
.contact-mark{display:flex;align-items:center;gap:16px;margin-top:clamp(30px,4vw,44px);color:rgba(252,252,250,.4);font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase}
.contact-mark .cm-ic{color:#6E8CFF;line-height:0}
.contact-mark .cm-ic svg{display:block;width:18px;height:18px}
.contact-mark::after{content:"";flex:1;height:1px;background:rgba(252,252,250,.14)}
footer{background:var(--ink);color:rgba(252,252,250,.65)}
.foot-in{display:flex;justify-content:space-between;align-items:center;padding:24px 0;border-top:1px solid rgba(252,252,250,.14);font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;flex-wrap:wrap;gap:12px}
footer a{transition:color .2s,border-color .2s;border-bottom:1px solid transparent}
footer a:hover{color:var(--bg);border-color:rgba(252,252,250,.4)}

/* scroll reveal — hidden state only when JS is present (html.js) */
html.js .sr{opacity:0;transform:translateY(24px);transition:opacity .75s cubic-bezier(.22,1,.36,1),transform .75s cubic-bezier(.22,1,.36,1)}
html.js .sr.in{opacity:1;transform:none}

/* ───── headline reveal — clip wipe + rise (JS-gated so no-JS stays readable) ───── */
html.js h1{
  clip-path:inset(0 100% 0 0);
  will-change:clip-path;
  transition:clip-path 1s cubic-bezier(.16,.84,.28,1) .12s;
}
html.js h1.head-go{clip-path:inset(0 0 0 0)}
html.js .sec-head h2{
  clip-path:inset(0 100% 0 0);
  transform:translateY(0.16em);
  opacity:.001;
  will-change:clip-path,transform,opacity;
  transition:clip-path .9s cubic-bezier(.16,.84,.28,1) .08s,
             transform .8s cubic-bezier(.16,.84,.28,1) .08s,
             opacity .5s ease .08s;
}
html.js .sec-head.in h2{clip-path:inset(0 0 0 0);transform:none;opacity:1}

/* ───── reduced motion — full stop, everything static & visible ───── */
@media(prefers-reduced-motion:reduce){
  .rise,html.js .sr{opacity:1!important;transform:none!important;animation:none!important;transition:none!important}
  html.js h1,html.js .sec-head h2{clip-path:none!important;transform:none!important;opacity:1!important;transition:none!important}
  html{scroll-behavior:auto}
  .btn::after,.ghost::after,.row::before,.disc::before,.nav-links a::after{transition:none!important}
}

/* ───── exhibit (featured work) — interactive quiz ───── */
.work-copy h3{font-weight:700;font-size:clamp(22px,2.5vw,32px);letter-spacing:.005em;line-height:1.5;margin:20px 0 18px}
.work-copy p{color:var(--grey);font-size:15.5px;max-width:42em;line-height:1.95}
.work-copy .fn{font-size:12.5px;margin-top:16px;color:var(--grey-soft);line-height:1.7}
.ex-before{font-size:15.5px;line-height:1.9;color:var(--grey);text-decoration:line-through;text-decoration-color:rgba(15,71,228,.55);text-decoration-thickness:1.5px}
.ex-after{font-size:19px;line-height:1.95;font-weight:700;color:var(--ink);background:linear-gradient(transparent 58%,rgba(15,71,228,.15) 0);-webkit-box-decoration-break:clone;box-decoration-break:clone;display:inline}
.ex-why{margin-top:28px;border-top:1px dashed var(--hair);padding-top:22px;display:flex;flex-direction:column;gap:13px}
.ex-why-h{font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--grey-soft)}
.ex-why-i{display:flex;gap:11px;font-size:13px;line-height:1.78;color:var(--grey)}
.ex-why-i .n{flex:none;color:var(--blue);font-family:var(--mono);font-size:11px;font-weight:500;margin-top:3px}
.ex-why-i b{color:var(--ink);font-weight:600}
.ex-cat{display:inline-block;font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--blue);background:rgba(15,71,228,.07);padding:5px 12px;border-radius:999px;margin-bottom:18px}
.qz-src{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 10px;margin:-2px 0 16px;padding:10px 13px;border:1px dashed var(--hair);border-radius:9px;background:var(--bg)}
.qz-src-l{flex:none;font-family:var(--mono);font-size:9.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--grey-soft)}
.qz-src-t{font-size:13px;line-height:1.6;color:var(--grey);font-style:italic}
.qz .ex-body{display:flex;flex-direction:column}
.qz-scroll{display:flex;flex-direction:column}
.qz-swap{display:flex;flex-direction:column;margin-top:6px;overflow:hidden;transition:height .42s cubic-bezier(.4,.72,.28,1)}
.qz [data-qz="qpage"] .qz-ask{padding-top:6px}
.qz .ex-before{font-size:17px;line-height:1.85}
.qz .ex-divider{margin:16px 0}
.qz .ex-why{margin-top:16px;padding-top:14px;gap:10px}
.qz .ex-after{font-size:18px;line-height:1.78}
.qz-demo{margin-top:2px}
.serp{border:1px solid var(--hair);border-radius:12px;padding:14px 16px;background:#fff;transition:border-color .3s,box-shadow .3s}
.serp-url{display:flex;align-items:center;gap:8px;font-size:12px;color:var(--grey);margin-bottom:6px;letter-spacing:.01em}
.serp-fav{width:16px;height:16px;border-radius:50%;flex:none;background:var(--blue-tint);border:1px solid rgba(15,71,228,.25);position:relative}
.serp-fav::after{content:"";position:absolute;inset:4px;border-radius:2px;background:var(--blue);opacity:.65}
.serp-title{font-size:17px;line-height:1.42;color:#1a4fd0;font-weight:600;letter-spacing:.005em}
.serp-desc{font-size:12.5px;color:var(--grey);line-height:1.65;margin-top:5px}
.serp.is-after{border-color:rgba(15,71,228,.4);box-shadow:0 14px 32px -22px rgba(15,71,228,.55)}
.qz.shown .serp.is-before{border-color:rgba(214,69,63,.3);padding:11px 16px}
.qz.shown .serp.is-before .serp-title{text-decoration:line-through;text-decoration-color:rgba(214,69,63,.75);text-decoration-thickness:2px;color:var(--grey)}
.qz.shown .serp.is-before .serp-desc{display:none}
.btn-stage{display:flex;flex-direction:column;align-items:center;gap:9px;padding:16px;border-radius:12px;background:var(--bg);border:1px dashed var(--hair)}
.btn-stage.is-after{background:var(--blue-tint);border-style:solid;border-color:rgba(15,71,228,.22)}
.cta-demo{display:inline-block;padding:13px 24px;border-radius:8px;font-size:14.5px;font-weight:600;text-align:center;line-height:1.4}
.btn-stage.is-before .cta-demo{background:#fff;border:1px solid var(--hair-strong,#cfcfca);color:var(--ink)}
.qz.shown .btn-stage.is-before .cta-demo{color:var(--grey);border-color:rgba(214,69,63,.3);text-decoration:line-through;text-decoration-color:rgba(214,69,63,.7)}
.btn-stage.is-after .cta-demo{background:var(--ink);color:var(--bg);border:1px solid var(--ink)}
.cta-micro{font-size:11.5px;font-weight:600;color:var(--blue);letter-spacing:.04em}
.copy-demo{font-size:18px;line-height:1.7;font-weight:600;padding:15px 18px;border-radius:12px;border:1px solid var(--hair);background:var(--panel);color:var(--ink)}
.copy-demo.is-after{border-color:rgba(15,71,228,.32);background:linear-gradient(transparent 58%,rgba(15,71,228,.14) 0)}
.qz.shown .copy-demo.is-before{color:var(--grey);border-color:rgba(214,69,63,.28);text-decoration:line-through;text-decoration-color:rgba(214,69,63,.85);text-decoration-thickness:2.5px}
.qa-demo{display:flex;flex-direction:column;gap:11px;padding:15px 17px;border-radius:12px;border:1px solid var(--hair);background:var(--panel)}
.qa-demo.is-after{border-color:rgba(15,71,228,.32);background:var(--blue-tint)}
.qa-line{display:flex;gap:10px;font-size:14px;line-height:1.78;color:var(--ink)}
.qa-lbl{flex:none;width:21px;height:21px;border-radius:5px;display:flex;align-items:center;justify-content:center;font-family:var(--mono);font-size:11px;font-weight:600;background:var(--hair);color:var(--grey);margin-top:2px}
.qa-q .qa-lbl{background:rgba(15,71,228,.1);color:var(--blue)}
.qa-demo.is-after .qa-a .qa-tx{font-weight:600}
.qz.shown .qa-demo.is-before{border-color:rgba(214,69,63,.28);background:#fff}
.qz.shown .qa-demo.is-before .qa-tx{color:var(--grey)}
.qz.shown .qa-demo.is-before .qa-lbl{background:rgba(214,69,63,.1);color:rgba(214,69,63,.85)}
.qz-counter{font-variant-numeric:tabular-nums;color:var(--ink)}
.qz-counter i{font-style:normal;color:var(--grey-soft);margin-left:3px}
.qz-ask{font-size:13px;color:var(--grey-soft);margin-top:16px}
@keyframes qzrise{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
.qz-answer:not([hidden]){animation:qzrise .5s cubic-bezier(.2,.75,.25,1)}
@media(prefers-reduced-motion:reduce){.qz-answer:not([hidden]){animation:none}}
.qz-foot{display:flex;align-items:center;gap:16px;margin-top:auto;padding-top:30px}
.qz [hidden]{display:none!important}
.qz-prev{font-family:"Noto Sans JP",sans-serif;font-size:13px;font-weight:600;cursor:pointer;background:transparent;border:0;color:var(--grey-soft);padding:8px 2px;display:inline-flex;align-items:center;gap:7px;transition:color .2s}
.qz-prev::before{content:"←";transition:transform .25s}
.qz-prev:hover{color:var(--ink)}
.qz-prev:hover::before{transform:translateX(-3px)}
.qz-primary{margin-left:auto;display:inline-flex;align-items:center;gap:11px;background:var(--ink);color:var(--bg);font-family:"Noto Sans JP",sans-serif;font-size:14px;font-weight:600;letter-spacing:.01em;padding:14px 26px;border:0;cursor:pointer;text-decoration:none;transition:background .2s,transform .2s}
.qz-go::after{content:"→";transition:transform .25s}
.qz-primary:hover{background:var(--blue);transform:translateY(-1px)}
.qz-go:hover::after{transform:translateX(4px)}
.qz-primary:active{transform:translateY(0)}
.qz-close{margin-top:24px;font-size:14px;line-height:1.75;color:var(--ink);font-weight:600}
.work-tease{margin-top:22px;font-size:14px;font-weight:600;color:var(--blue)}
.qz-gloss{font-size:12px;line-height:1.6;color:var(--grey-soft);font-style:italic;margin-top:9px}
@media(max-width:640px){
  .qz .ex-body{padding:20px 15px}
  .ex-cat{margin-bottom:12px}
  .qz-src{margin:-2px 0 12px;padding:8px 11px}
  .qz-src-t{font-size:12px;line-height:1.5}
  .qz .ex-before,.copy-demo,.qz .ex-after,.qa-line{font-size:14.5px;line-height:1.6}
  .copy-demo{padding:12px 14px}
  .qa-demo{padding:12px 14px;gap:8px}
  .serp{padding:12px 14px}
  .serp-title{font-size:15px}
  .qz-gloss{font-size:11px;line-height:1.5;margin-top:6px}
  .qz .ex-divider{margin:12px 0}
  .qz .ex-why{margin-top:12px;padding-top:12px;gap:8px}
  .ex-why-i{font-size:12px;line-height:1.6}
  .qz-foot{padding-top:16px;gap:12px}
  .qz-primary{padding:12px 18px;font-size:13.5px}
  .qz.shown .ex-cat,
  .qz.shown .qz-src,
  .qz.shown [data-qz="beforeGloss"],
  .qz.shown [data-qz="ask"]{display:none}
}
/* ── Services: tap a card to read the full text (mobile) ── */
.disc-modal[hidden]{display:none}
.disc-modal{position:fixed;inset:0;z-index:300;display:flex;align-items:center;justify-content:center;padding:24px}
.disc-modal-bg{position:absolute;inset:0;background:rgba(18,18,20,.55)}
.disc-modal-card{position:relative;background:var(--panel);border:1px solid var(--hair);max-width:430px;width:100%;padding:30px 24px 32px;box-shadow:0 30px 70px -28px rgba(0,0,0,.5);animation:discpop .26s cubic-bezier(.2,.75,.25,1)}
@keyframes discpop{from{opacity:0;transform:translateY(12px) scale(.97)}to{opacity:1;transform:none}}
.disc-modal-x{position:absolute;top:6px;right:8px;background:none;border:0;font-size:27px;line-height:1;color:var(--grey);cursor:pointer;padding:6px 10px}
.disc-modal-x:hover{color:var(--ink)}
.disc-modal-ic{color:var(--blue);line-height:0;display:inline-block}
.disc-modal-ic svg{width:38px;height:38px;overflow:visible}
.disc-modal-ttl{font-weight:640;font-size:22px;letter-spacing:-.018em;line-height:1.2;margin:14px 0 12px}
.disc-modal-body{color:#555;font-size:14.5px;line-height:1.72}
@media(max-width:680px){.disc{cursor:pointer}}

/* Insights / field guides */
.insights-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
@media(max-width:900px){.insights-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.insights-grid{grid-template-columns:1fr}}
.ins-card{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid var(--hair);overflow:hidden;transition:border-color .3s,transform .3s,box-shadow .3s}
.ins-card::before{content:"";position:absolute;left:0;top:0;height:2px;width:0;background:var(--blue);transition:width .5s cubic-bezier(.2,.7,.2,1);z-index:1}
.ins-card:hover::before{width:100%}
.ins-card:hover{border-color:rgba(15,71,228,.32);transform:translateY(-4px);box-shadow:0 1px 0 var(--hair-soft),0 24px 48px -30px rgba(20,20,20,.32)}
.ins-cover{position:relative;aspect-ratio:16/9;display:flex;align-items:center;justify-content:center;border-bottom:1px solid var(--hair);overflow:hidden}
.ins-cover svg{width:32%;height:auto;opacity:.92;transition:transform .4s cubic-bezier(.2,.7,.2,1)}
.ins-cover img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ins-card:hover .ins-cover svg{transform:scale(1.06)}
.ic-strategy{background:#EEF2FE}
.ic-budget{background:#EFF4F0}
.ic-local{background:#F2F1FA}
.ins-body{padding:20px 22px;display:flex;flex-direction:column;flex:1}
.ins-tag{font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin-bottom:13px}
.ins-card h3{font-weight:640;font-stretch:108%;font-size:clamp(17px,1.5vw,20px);letter-spacing:-.016em;line-height:1.22;margin-bottom:22px;flex:1}
.ins-read{font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--grey);display:inline-flex;align-items:center;gap:7px;margin-top:auto;transition:color .2s,gap .2s}
.ins-card:hover .ins-read{color:var(--blue);gap:11px}
.ins-more{margin-top:clamp(24px,2.6vw,34px)}
.ins-more a{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);border-bottom:1px solid rgba(15,71,228,.3);padding-bottom:3px;transition:border-color .2s}
.ins-more a:hover{border-color:var(--blue)}
.ins-foot{margin-top:clamp(28px,3vw,40px);font-size:13.5px;color:var(--grey);line-height:1.7;max-width:60ch}
.ins-foot b{color:var(--ink);font-weight:600}
.ins-foot a{color:var(--blue);border-bottom:1px solid rgba(15,71,228,.3);transition:border-color .2s}
.ins-foot a:hover{border-color:var(--blue)}
.contact{padding-top:clamp(30px,4.5vw,54px);scroll-margin-top:66px}
.contact .sec-head{margin-bottom:0;display:block}
.contact .sec-head h2{font-size:clamp(24px,2.9vw,37px);max-width:16ch}
.contact p{margin-top:14px;max-width:44ch}

/* ── second block (contact form / light redesign / visual upgrades) ── */
.contact-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:56px;align-items:start}
@media(max-width:900px){.contact-grid{grid-template-columns:1fr;gap:28px}}
.cform{background:#FCFCFA;color:#141414;padding:30px 28px 26px;border-radius:4px;box-shadow:0 28px 70px rgba(0,0,0,.4)}
.cform-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media(max-width:680px){.cform-row{grid-template-columns:1fr}.cform{padding:24px 18px 20px}}
.cform-field{display:block;margin:0 0 14px}
.cform-field span{display:block;font-size:12.5px;letter-spacing:.05em;color:#666;margin:0 0 6px}
.cform-field input,.cform-field textarea{width:100%;box-sizing:border-box;background:#fff;border:1px solid #d8d8d4;color:#141414;padding:11px 12px;font:inherit;font-size:15px;border-radius:2px;resize:vertical}
.cform-field input:focus,.cform-field textarea:focus{outline:none;border-color:#0F47E4;box-shadow:0 0 0 3px rgba(15,71,228,.12)}
.cform .btn{font:inherit;cursor:pointer;border:none;margin-top:4px;width:100%}
.cform-hp{position:absolute;left:-9999px;top:auto;height:1px;overflow:hidden;margin:0}
.cform-privacy{margin:12px 0 0;font-size:12px;color:#8a8a86;line-height:1.6}
.cform-note{margin:0 0 16px;padding:12px 14px;font-size:14.5px;border-radius:2px}
.cform-note-ok{background:#e9f7ef;border:1px solid #b7e4c7;color:#1e6b3a}
.cform-note-err{background:#fdeeec;border:1px solid #f3c3bc;color:#a13324}
/* Light contact redesign: no dark closing band — seamless with page bg */
.contact{background:var(--bg);color:var(--ink);border-bottom:none}
.contact h2{color:var(--ink)}
.contact p{color:#555}
.contact-mark{color:#8f8f8a}
.cform{background:#fff;border:1px solid #E6E5E0;box-shadow:0 14px 44px rgba(20,20,20,.07)}
.cform-head{margin:0 0 18px}
.cform-head strong{display:block;font-size:18.5px;font-weight:640;letter-spacing:-.012em;color:var(--ink)}
.cform-head span{display:block;margin-top:5px;font-size:13px;color:#777;line-height:1.6}
.cform-field ::placeholder{color:#b8b7b2;font-size:14px}
section[id]{scroll-margin-top:88px}
.contact-grid{padding-bottom:clamp(48px,6vw,88px)}
.contact{padding-bottom:0}
.svc-chips{display:flex;flex-wrap:wrap;gap:7px;margin:14px 0 0}
.svc-chips span{font-size:12.5px;font-weight:600;color:var(--ink);border:1px solid #E6E5E0;border-radius:999px;padding:4px 11px;letter-spacing:.02em;line-height:1;background:#fff}
.disc-proof{margin-top:14px;padding-top:12px;border-top:1px solid #ECEBE6;font-family:var(--mono);font-size:10.5px;letter-spacing:.09em;text-transform:uppercase;color:#8f8f8a}
.about-facts{margin:18px 0 22px;border-top:1px solid #ECEBE6}
.af{display:grid;grid-template-columns:130px 1fr;gap:18px;padding:13px 0;border-bottom:1px solid #ECEBE6}
.af-l{font-family:var(--mono);font-size:10.5px;letter-spacing:.09em;text-transform:uppercase;color:#8f8f8a;padding-top:2px}
.af-v{font-size:14.5px;line-height:1.65;color:#444}
@media(max-width:680px){.af{grid-template-columns:1fr;gap:4px}}
.tiers-note{margin:18px 0 34px;font-size:13.5px;color:#8f8f8a}
.mini-link{display:block;margin-top:26px;padding:16px 18px;border:1px solid #E6E5E0;background:#fff;text-decoration:none;max-width:430px}
.mini-link .ml-k{display:block;font-family:var(--mono);font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:#8f8f8a;margin-bottom:6px}
.mini-link .ml-t{display:block;font-size:14.5px;font-weight:600;color:var(--ink);line-height:1.5}
.mini-link:hover{border-color:var(--blue)}